Toyota is preparing to make serious waves in the Indian SUV market — and this time, it’s not targeting the premium segment. Reports have confirmed that a brand-new Toyota SUV priced around ₹10 lakh is in the works, and it’s being designed to challenge heavyweights like the Mahindra Scorpio and Kia Seltos head-on.
This aggressive move could be a game-changer, especially for buyers who want Toyota’s legendary reliability without paying a premium.
Toyota Finally Targets the Budget SUV Segment
For years, Toyota has dominated in the premium and MPV segments with models like the Fortuner and Innova. But now, the company is eyeing a larger piece of the pie with a new Toyota SUV aimed squarely at the competitive ₹10 lakh bracket. This is the segment where volume meets aspiration — and Toyota is ready to shake things up.
The upcoming SUV is expected to be based on the DNGA platform, which has already proven successful in international markets. This platform will allow Toyota to offer a rugged yet fuel-efficient vehicle with just the right blend of urban comfort and off-road potential.
Designed to Take on Scorpio and Seltos
From what we know so far, this new Toyota SUV won’t be a watered-down product. The design is likely to reflect Toyota’s global SUV DNA — bold grille, sharp LED lighting, and strong body lines that command road presence. It’s also rumored to offer higher ground clearance and a wide stance, giving it an edge against rivals like the Scorpio in terms of road appeal.
The real punch, though, could come from Toyota’s engineering. Whether it’s a turbo-petrol or a frugal hybrid, the brand’s focus will be on delivering real-world performance with segment-best mileage — something the urban crowd and highway lovers both want.
Loaded With Features and Toyota Assurance
Inside, the new Toyota SUV is expected to come loaded with essentials like a touchscreen infotainment system, connected car tech, climate control, and multiple airbags. It won’t just be about affordability — it’ll be about delivering value without cutting corners.
What sets it apart from rivals like the Seltos and Scorpio is the Toyota promise: a solid build, proven longevity, and unmatched after-sales support. For many Indian families, that alone could tilt the scale.
Toyota has yet to reveal the official launch date, but the buzz suggests it could arrive by early 2026. If priced right, this new Toyota SUV could disrupt the segment and bring back buyers who’ve been waiting for a reliable, feature-rich SUV under ₹10 lakh.