The excitement around the Tata Curvv SUV isn’t just about design or electric performance — it’s about what this car could represent for the Indian SUV market. Expected to launch in both ICE and EV variants, the Curvv is Tata’s boldest experiment yet: a coupe-style SUV that blends futuristic looks with everyday practicality. And now, with the leaked price sending shockwaves across the auto community, it seems Tata is preparing to play hardball with rivals like Hyundai Creta, Kia Seltos, and even its own Nexon.
A Design That Breaks All Rules
Tata’s concept DNA clearly lives on in the Curvv’s production-ready model. Sharp LED DRLs, sloping coupe roofline, and a minimalist yet bold rear profile — this SUV looks like nothing else in its price segment. It’s the kind of design that turns heads, not just because it’s new, but because it looks way more premium than you’d expect from a mainstream Indian brand. Tata is betting big on design-led differentiation here — and it’s working.
Packed with Tech and Futurism
Inside, the Curvv doesn’t disappoint. Sources suggest a clean, clutter-free cabin with a large touchscreen infotainment system, digital driver’s display, premium upholstery, ambient lighting, and the latest version of Tata’s in-house connected car tech. If the production variant carries forward even 70% of what was shown in concept teasers, this will be the most modern cabin in Tata’s entire lineup. And with features like Level 2 ADAS possibly on board, it pushes well above its weight.
Electric or Petrol — You’ll Have Both
Here’s where Tata is flipping the script. The Tata Curvv SUV will reportedly debut first in electric form, followed by a turbo-petrol version. This dual-launch strategy is rare in India and shows how serious Tata is about giving choices without compromise. The EV variant is expected to offer up to 450 km of range on a single charge, while the ICE version will likely feature the new 1.2L turbo petrol engine with DCT — giving buyers flexibility between sustainability and performance.
The Price Leak That’s Shocking Everyone
Now to the part everyone’s been waiting for — the price. According to insider leaks, the base variant of the Tata Curvv SUV could start at just around ₹11 lakh (ex-showroom). That’s shockingly competitive, especially considering what it offers. The EV variant might begin slightly higher, but still under ₹18 lakh — which could undercut many established EV players without cutting features.